Knowledge for Generations: Wiley and the Global Publishing Industry, 1807-2007知识的世代：Wiley与全球出版业，1807-2007 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.

作者简介：

Robert E. Wright (Abington, PA) is a Clinical Associate Professor of Economics at New York University's Stern School of Business. He is the coauthor, with George David Smith, of Mutually Beneficial (0-8147-9397-5), among other books. Timothy C. Jacobson (Staunton, VA) is an author and editor who founded Chicago Times magazine.

Chapter 1. Family Craft and Business: Evolution 1807–2007.

Themes The Long Horizon

Chapter 2. Charles Wiley: Bookman of the “Literary Republic” 1807–1826.

The Road to Publishing

PROFILE:john (jack)wiley

The Demand for Books

The Book Trade

GHE PINTING CRAFT:GLYPHS,FRAMES,AND HAND PRESSES

Print Shop Beginnings

The Van Winkle Partnership

GNSIDE THE BOOKS:THE TRIANGLE

Charles Wiley & Co.and Wiley & Halsted

PROFILE:WASHINGTON IRVING

Wiley and the Book Business in America

Cooperation in the Book Trade

The Emergence of American Literature

Wiley and james Fenimore Cooper

PROFILE:JAMES FENIMORE COOPER

Troubled Times and Decline

Chapter 3. John Wiley: Foundations 1826–1865.

John Wiley's Beginnings as Book Agent and Publisher

Portrait of a BOokstore

Publishing in Antebellum America

GNSIDE THE BOOKS:GIFT BOOKS

GHE PRINTING CRAFT:NINETEENTH-CENTURY ADVANCES IN TECHNOLOGY

Wiley & Putnam's Early Years

PROFILE:GEORGE PALMER PUTNAM

PROFILE:EVERT A.DUYCKINCK

The Glory Years

PROFILE:MARGARET FULLER

PROFILE:EOGAR ALLAN POE

The Fight for International Copyright

Shift and Split

Chapter 4. And Sons: Transition to Modern Publishing 1865–1925.

PROFILE:JOHN RSKIN

An Industrialized Economy

Scientific Wiley:Its Market and Competitors

PROFILE: DAVID VAN NOSTRAND

Practical Knowledge and Engineering

PROFILE:JOHN CRESSON TRAUTWINE

PROFILE:MAJOR WILLIAM HALSTED WILEY

GHE PRINTING CRAFT:THE LINOTYPE AND S,UTJ SEWOMG

Working at Wiley

The art of the Textbook Trade

Editors and Authors

Marketing Books

GNSIDE THE BOOKS:THE WILEY COLOPHON

Connections Abroad

Wiley Series Books:A Case Study

PROFILE:JAY BROWNLEE DAVIDSON

Between Family and Firm

Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925–1956.

Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957–1979.

Chapter 7. A Turbulent Decade: Experimentation and Survival 1979–1989.

Chapter 8. Renaissance: Rebirth as a Global Company 1989–2002.

Chapter 9. Directions.

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书籍介绍

A lively history of one of America′s oldest publishing houses, published in conjunction with Wiley′s bicentennial Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley′s bicentennial, a distinguished team of authors brings Wiley′s rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long–term strengths and weaknesses of Wiley′s business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company′s strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must–read for anyone interested in the history of publishing.