危机管理(哈佛商业评论系列)CRISIS MANAGEMENT pdf snb 115盘 kindle 在线 下载 pmlz mobi

All organizations are subject to crisis. Managers whose organizations encounter a crisis must act quickly-to recognize its source, contain it, and eventually resolve it with the least amount of damage. Yet few managers receive any formal training in this critical area. This book aims to remedy the situation by explaining the essentials of crisis management and providing a practical framework for stabilizing, then mastering, an unantici-pated crisis. Topics include:

Preparing for and avoiding crises

Recognizing crises when they happen

Developing contingency plans

Learning from past crises

Plus, readers can access free interactive tools on the Harvard Business Essentials companion Web site at.

Introduction

Taking Stock of Potential Perils

What Could Go Wrong?

Sources of Potential Crises

Identifying Potential Crises

Prioritizing Potential Crises

Summing Up

2 Avoiding the Avoidable

An Ounce of Prevention...

Prepare a Systematic Program of" Crisis Avoidance

Heed the Signals of-Impending Crisis

Look Be~oreYou Leap

Don't Forget About Insurance

Summing Up

3 Contingency Planning

Preparing Today for Tomorrow's Problems

Step 1: Organize a Planning Team

Step 2:Assess the Scope of the Problem

Step 3: Develop a Plan

Step 4:Test the Plan

Step 5: Keep the Plan Up-to-Date

AreYou Ready?

How One Company Plans and Prepares for Crises

Summing Up

4 Crisis Recognition

Where There's Smoke, There's Fire

Different Warning Signals

Why Warnings Are Often Unheeded

Solutions

Summing Up

5 Containment

Preventing a Bad Situation from Becoming Worse

Rule 1:Act Quickly and Decisively

Rule 2: Put People First

Rule 3: Be on the Scene

Rule 4: Communicate Liberally

When in Doubt, LetYour Training,Values, and Instincts

GuideYou

Summing Up

6 Crisis Resolution

The Road to Recovery

Move Quickly

Gather Facts Continually

Communicate Relentlessly

DocumentYour Actions

Use Project Management Techniques When Appropriate

Be a Leader

Declare the End of the Crisis

Summing Up

7 Mastering the Media

Make It Your Story

Handle the Media with Care

Match the Message and Media to Different Segments

……

8 Learning from Your Experience

Appendix A: Useful Implementation Tools

Appendix B: How to Write a Press Release

Notes

For Further Reading

Index

About the Subject Adviser

About the Writer

Larry Barton is President of The American College, a nonprofit institution based in Bryn Mawr, Pennsylvania, which focuses on the insurance and financial services industries. Dr. Barton is the author of three books, including the best-selling Crisis in Or

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书籍介绍

Book Description

In today’s volatile work environment, avoiding disaster is more important than ever. Crisis Management will help managers identify, manage, and prevent potential crises. Full of tips and tools on how to prepare an emergency

list and how to utilize pre-crisis resources, this book will show managers how to shepherd their team from crisis to success. This is a guide no manager should be without.

About HBE

Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension

length: (cm)23.3width:(cm)15.4

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哈佛商务指南3:危机管理