商务英语教程 pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　《商务英语教程》共11个单元，每个单元都由课文正文、课文练习和补充阅读三大部分组成，内容涵盖供给、□□贸易、信用证、汇率、企业类别、管理、企业社会责任、金融、公司法、数字经济、外商直接投资和经济一体化等。

《商务英语教程》内容丰富、练习量大，且练习形式多样，主要适合于商务英语专业的学生使用，也可作为英语爱好者和对商务英语感兴趣的读者的参考教材。

Unit 1 Supply， Demand and Price

1．1 Consumer Choice and the Law of Demand

1．2 Changes in Demand versus Changes in Quantity Demanded

1．3 Producer Choice and the Law of Supply

1．4 Changes in Supply versus Changes in Quantity Supplied

1．5 How Market Prices Are Determined： Supply and Demand Interact

1．6 Invisible Hand Principle

1．7 The Economics of Price Controls

Exercises

Supplementary Readings

Unit 2 International Trade：Theory and Policy

2．1 Explaining Trade： International Trade Theories

2．2 Arguments for Trade Restrictions

2．3 Trade Barriers

Exercises

Supplementary Readings

Unit 3 Letter of Credit

3．1 Overview of LC

3．2 Parties and Terminology Concerning LC

3．3 Types of Letters of Credit

3．4 International Trade Payment

3．5 Requested Documents for Presentation

3．6 Risk Situations of Letter of Credit

3．7 Legal Principles

3．8 The Flow Chart of Letter of Credit

3．9 Bill of ExchangeDraft

Exercises

Supplementary Readings

Unit 4 Exchange Rate， Foreign Exchange Market， and Balance of Payments

4．1 Exchange Rate and Foreign Exchange Market

4．2 The Exchange Rate Regimes in the International Financial System

4．3 The Balance of Payments

Exercises

Supplementary Readings

Unit 5 Types of Enterprises and Entrepreneurship

5．1 Proprietorship

5．2 Partnership

5．3 Company

5．4 Entrepreneurship

Exercises

Supplementary Readings

Unit 6 Management

6．1 Definitions of Management

6．2 Areas Covered by Management

6．3 Business Management

6．4 Management Levels

6．5 Managerial Roles and Skills

6．6 Motivating Employees

6．7 Human Resource Management

6．8 Performance Appraisal

Exercises

Unit 7 Marketing and Corporate Social Responsibility

7．1 Definitions of Marketing

7．2 Significant Steps in Marketing

7．3 Essential Understanding of Customers' Needs and Wants

7．4 Marketing Orientations

7．5 The Marketing Mix （the 4 Ps）

7．6 Marketing Environment

7．7 Marketing Research

7．8 Marketing Communication

7．9 Product Life-Cycle Management

7．10 Customer Focus

7．11 Product Focus

7．12 Corporate Social Responsibility

Exercises

Supplementary Readings

Unit 8 Finance

8．1 Money

8．2 Financial System

8．3 Financial Markets

8．4 Financial Intermediaries

8．5 Regulation of the Financial System

Exercises

Supplementary Readings

Unit 9 Corporate Law

9．1 Definition

9．2 Overview of Corporations

9．3 History of the Corporation

9．4 Corporate Structure and Corporate Forms

9．5 Corporate Legal Personality

9．6 Capacity and Powers

9．7 Corporate Governance

9．8 Corporate Constitution

9．9 Balance of Power

9．10 Board of Directors and Directors' Duties

9．11 Company Law Theory

9．12 Corporate Finance

9．13 Matters Effecting the Continuation of the Corporate Form

Exercises

Supplementary Readings

Unit 10 Digital Economy

10．1 Definition of Digital Economy

10．2 Impact

10．3 Electronic Commerce（EC）

10．4 Mobile Commerce： Attributes， Benefits， and Drivers

Exercises

Supplementary Readings

Unit 11 Foreign Direct Investment and Economic Integration

11．1 Why Foreign Direct Investment?

11．2 Economic Integration

Exercises

Supplementary Readings

Glossary

Bibliography   

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