MBA天天学：顶级商学校的学习技巧　MBA In A Day: What You Would Learn At Top-Tier Business Schools pdf snb 115盘 kindle 在线 下载 pmlz mobi

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.

Preface

Acknowledgements

SECTION I: PEOPLE, MANAGEMENT, AND POICY

Chapter 1 Human Resources

Chapter 2 Organizational Behavior

Chapter 3 Leadership and Team Building

Chapter 4 Ethics

Chapter 5 Negotiation

SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING

Chapter 6 Accounting and Finance

Chapter 7 International, National and Local Economics

SECTION III: MARKETS AND STRATEGY

Chapter 8 Marketing, Strategy and Competitive Analysis

Chapter 9 Advertising and Promotion

Chapter 10 Communications and Presentations

SECTION IV: SYSTEMS AND PROCESSES

Chapter 11 Project Management

Chapter 12 Management Information Systems

Chapter 13 E-Commerce and the Use of the World Wide Web

Chapter 14 Quality Issues and Systems

Index

STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：MBA天天学：顶级商学校的学习技巧　MBA In A Day: What You Would Learn At Top-Tier Business Schools 在线阅读

在线听书地址：MBA天天学：顶级商学校的学习技巧　MBA In A Day: What You Would Learn At Top-Tier Business Schools 在线收听

在线购买地址：MBA天天学：顶级商学校的学习技巧　MBA In A Day: What You Would Learn At Top-Tier Business Schools 在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

The same critical information top business schools teach

Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.