卧底经济学家The Undercover Economist:Exposing Why the.. pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　“A playful guide to the economics of everyday life，and as such……something of an elder sibling to Steven Levitt’s wild child，the hugely successful Freakonomics。”

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　——The Economist

“The ECONOMY ISN’A BUNCH OF RATHER BULL STATISTICS WITHnames like GDP （gross domestic product），” notes Tim Harford，columnist and regular guest on NPR’s Marketplace， “economics is about who gets what and why。” In this acclaimed and riveting book–part exposé， part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world。 From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society， from improving health care to curing crosstown traffic－all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist。

“A tour de force ……If you need to be convinced of the everrelevant and fascinating nature of economics，read this insightful and witty book。”——Jagdish Bhagwati， author of In Defense of Globalization

“This is a book to savor。”——The New York Times

“Harford writes like a dream。From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction。 Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles。”

　　　　——David Bodanis， author of Electric Universe

“Much wit and wisdom。”

　　　　　　　　　　　　　　　　　　　　　　　　　　　——The Houston Chronicle

Introduction ix

ONE

Who Pays for Your Coffee?

TWO

What Supermarkets Don’t Want you to Know

THREE

Perfect Markets and the “World of Truth”

FOUR

Crosstown Traffic

FIVE

The Inside Story

SIX

Rational Insanity

SEVEN

The Men Who Knew the Value of Nothing

EIGHT

Why Poor Countries Are Poor

NINE

Beer，Fries，and Globalization

TEN

How China Grew Rich

Acknowledgments

Notes

Index

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It is not easy to be part of a revolution. Young men and women growing up in rural China in the 1970s worked as part of a farming community, collecting¨¨work points¨, doing as they were told, moving where they were told, and having basic needs provided for by the community and the state. Their sons and daughters grew up in a different China in the 1980s and 1990s. Life was still hard, but there was more money around and much more choice. Land was valuable; as farming methods improved, there was still less need for spare workers on the farm. Some people did what their fathers had been forbidden to do: sold their land and moved to the cities to look for work. Migration tore families apart. While new opportunies opened up, the old safety nets were becoming tattered as some state enterprises b...

if you want to bargain, don't try to find a cheap store. Try to shop cheaply.

all efficient outcomes can be achieved using a competitive market, by adjusting the starting position

car trips are the problem

share should rise in price only if there's good reason to think that future profits will be high

better have a clear idea what you think you know and what market insiders are ignoring

long lasting profitability for a company comes from having some capability that others cannot march

if you want a successful auction, you need plenty of serious bidders

书籍介绍

“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist .

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”

–Steven D. Levitt, coauthor of Freakonomics

“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”

– The Economist

“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”

–Jagdish Bhagwati, author of In Defense of Globalization

“This is a book to savor.”

– The New York Times

“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”

–David Bodanis, author of Electric Universe

“Much wit and wisdom.”

–The Houston Chronicle

From Publishers Weekly

Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine

Harford exposes the dark underbelly of capitalism in Undercover Economist . Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.

Copyright © 2004 Phillips & Nelson Media, Inc.