龙行天下(改变全球竞争格局的中国成本创新)DRAGONS AT YOUR DOOR pdf snb 115盘 kindle 在线 下载 pmlz mobi

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.

The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

Preface and Acknowledgments

Introduction

Dragons at Your Door

1　Disrupting Global Competition

　How Did They Get Here So Fast?

2　Cost Innovation

The Chinese Dragons' Secret Weapon

3　Loose Bricks

Rethinking Your Vulnerabilities

4 The Weak Link

Limitations of the Chinese Dragons

5　Your Response

Winning in the New Global Game

Conclusion

Charting the Future

Notes

Index

About the Authors

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作者简介：Ming Zeng

　　Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China.

书籍介绍

Book Description

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.

The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.