Strategy Safari: A Guided Tour Through The Wilds of Strategic Management策略巡礼：管理大师明茲柏格的策略管理全书 pdf snb 115盘 kindle 在线 下载 pmlz mobi

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Strategy Safari, the international bestseller on strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field. No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, consultants, and academics all over the world have found this book an indispensable and delightful tool -- it has been translated into more than ten languages, including Chinese, Russian, and French, and has been used in top MBA programs worldwide. Strategy Safari makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades. Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, Strategy Safari maps the strategic landscape and facilitates intelligent, informed strategy formation.

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在线阅读地址：Strategy Safari: A Guided Tour Through The Wilds of Strategic Management策略巡礼：管理大师明茲柏格的策略管理全书在线阅读

在线听书地址：Strategy Safari: A Guided Tour Through The Wilds of Strategic Management策略巡礼：管理大师明茲柏格的策略管理全书在线收听

在线购买地址：Strategy Safari: A Guided Tour Through The Wilds of Strategic Management策略巡礼：管理大师明茲柏格的策略管理全书在线购买

国际象棋是多么有趣的游戏啊：假如所有的棋手各个都充满激情，非常有智慧，个头虽不怎么高，却非常可爱；假如你不仅对对手的棋艺心里没底，而且对自己取胜的把握也胸中没数：假如你的“马”，足智多谋的在棋格上纵横驰骋；假如你的“象”假装易位把“兵”从他们的阵地上骗出来；假如你的“兵”，就因为他们是“兵”而恨你，离开指定给他们的位置，你就可能突然被“将死”。你也许精明强干，最善于演绎推理，然而你却最可能被你的“兵”打败。如果你傲慢地依赖于自己精确的想象力，你就尤其可能被打败，使你的激情和轻蔑一起被撕成碎片。——摘自《激进派》

英国外交部某研究人员说，“从1903到1950年，年复一年，我总是对爆发战争的可怕预言感到焦虑和不安，每次我都不相信，但我只失败了两次。”

米勒提出了揭示由成功走向失败的四条主要“轨道”：

* 焦点轨道造就了谨小慎微、质量导向的手工艺人。把具有熟练工程师和经营无懈可击的组织变成了僵化的、迷恋于细节的补锅匠，企业保守的技术统治文化用完美的但却是不相干的东西疏远了顾客。

* 冒险轨道改变了成长导向、企业家式的创业者，把由富有想象力的领导和创造性策划与财务参谋人员所经营的公司转变为冲动的、贪婪的帝国主义者，手忙脚乱地扩张到他们一点也不懂的行业，严重滥用组织的资源。

* 虚构轨道把卓越的研究开发机构、弹性的智囊经验机构及优异产品的先锋性组织，变成了乌托邦式的逃避现实者，由一帮不守秩序的科学家所经营，把资源浪费在毫无希望、自以为是的未来发明上。

* 脱钩轨道把具有无可比拟的营销队伍、优秀的品牌和广阔市场的商人组织变成了没有目标的官僚的随大流者，销售偶像模糊了设计主题，产生了一些过时的不连贯的“我也有”产品。

注意建设性结构是如何变成破坏性结构的——不过还是结构。为避免人们对米勒的论述长生怀疑，他举出了那些已“陷入”这些轨道的公司有IBM、宝洁公司、德州仪器公司、克莱斯勒公司、通用汽车公司、苹果计算机公司、迪斯尼公司等等。简直是一个蓝绶带名单！也许我们就是要经受成功与失败、增长与衰败的循环（当然，这就是人类的“自然”状况）。

深思熟虑的战略认为不需要学习，而应急战略则认为不需要控制。但实际当中的战略是这两种战略在某种程度上的融合：进行学习的同事也要进行控制，换句话说战略必须在有一定方案的前提下形成。

当然，作为一个战略家，意味着不仅能持有相反的观点，而且还能像斯本德指出的那样要能综合他们。因此我们希望读者掌握这10种观点。

第十个盲人是一名经济学家，他在解决这个问题时，摸都没摸一下大象，目的是为了避免经验主义错误。他说：这么强壮的大象，最好是用图形来表示，就像一条曲线那样。

书籍介绍

在线阅读本书

Strategy Safari, the international bestseller on strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field. No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, consultants, and academics all over the world have found this book an indispensable and delightful tool -- it has been translated into more than ten languages, including Chinese, Russian, and French, and has been used in top MBA programs worldwide. Strategy Safari makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades. Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, Strategy Safari maps the strategic landscape and facilitates intelligent, informed strategy formation.