影响美国的20大教训Oops: 20 Life Lessons From The Fiascoes That Shaped America pdf snb 115盘 kindle 在线 下载 pmlz mobi

Although its composition seems occasionally arbitrary, this addition to the weird history subgenre is as informative as it is entertaining. Smith and Kiger (Poplorica) take 20 of American history's biggest "flops, goofs, misjudgments, and fiascoes" (mainly from the 20th century) and attempt to extract a "meaningful lesson" from each, the latter more difficult than simply telling an embarrassing story. For instance, "Beware Solutions That Create New Problems" profiles Thomas Midgeley, the innovator who added poisonous lead to gasoline and invented ozone-killing CFCs, which made him responsible for more atmospheric damage than any other man in history. Most enjoyable are the chapters on jaw-droppingly ridiculous decisions, such as Jimi Hendrix opening for the Monkees in 1967 or the 1974 Cleveland Indians' 10-cent beer night that turned into one of pro sports' ugliest riots. Some subjects seem more like misguided incidents than fiascoes (e.g., inventors' unending quest for a flying car, the Y2K scare), but there are plenty of corkers, like the hubristic flameout that was the football-wrestling hybrid XFL. A "bonus" chapter crams in other goodies for a nice finish, from the well known (e.g., the CIA's Castro assassination plots) to the obscure (e.g., equine sushi ice cream). (Mar.)

Acknowledgments

Introduction

Lesson 1 READ THE FINE PRINT

The Eroto-Utopians of Upstate New York

Lesson 2 ACCENTUATE THE POSITIVE

How Theomas Edison Invented Trash Talk

Lesson 3 BEWARE SOLUTIONS THAT CREATE NEW PROBLEMS

The Global Underarm Deodorant Disatster

Lesson 4 BAD RESULTS TRUMP GOOD INTENIONS

Kudzu:A Most Tangled Tale

Lesson 5 IGNORE THE PAST AT OUT PERLI

The Preposterous Collapse of "Galloping Gertie"

Lesson 6 PERSISTENEC CAN OUTWEIGH THLENT

The Screeching Diva

Lesson 7 Choose THE RIGHT PARTNER

The Kaiser-Hughes Flying Boat

Lesson 8 PANDERING WILL GET YOU NOWHERE

The 1955 Dodge la Femme

Lesson 9 BEWARE OF UNPROVEN TECHNOLOGLES

The Lingering Reek of"Smell-O-Vision"

Lesson 10 CONVENIENEC ISN'T lways enougyh

The Paper Dress

Lesson 11 DUBLOUS NOTIONS SEDUCE EVEN THE BRIGHTEST MINDS

The U.S. Psychic Friends Program

Lesson 12 UNDERSTAND THE MARDET

The 1967Jimi Hendrix-Mondees Concert Tour

Lesson 13 DESPERATION IS THE CRADLE OF BAD IDEAS

The Cleveland Indian's Ten-Cent Beer Night

Lesson 14 SWEAT THE DETAILS

Lesson 15 CULTURAL NORMS RESIST RADICAL CHANGE

Lesson 16 THINK LONG TERM

Lesson 17 KNOW"HELPFUL"FROM"ANNOYING"

Lesson 18 BEWARE THE PROFITING PROPHET

Lesson 19 DON'T MESS WITH SUCCESS

Lesson 20 OCCASIONALLY LOOK UP FROM YOUR WORKBENCH

Index

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书籍介绍

Oops may be the only American cultural history to ever include flaming elephants, government-funded psychics, and a cutting-edge cinematic technology known as "Smell-O-Vision." This chronicle of often overlooked snafus will delight fans of popular culture who appreciate that Americans' failures are as spectacular as their successes: bridges that collapse; flying cars that crash; sports promotions run amok; deodorant that nearly destroyed the earth; even failures that failed to happen!

Veteran journalists Smith and Kiger select twenty miscues, goofs, complications, and failures that shaped modern America and reveal the life lessons these gaffes teach, including:

* Accentuate the Positive: How Thomas Edison Invented Trash Talk

* Understand the Market: The 1967 Monkees–Jimi Hendrix Concert Tour

* Desperation Is the Cradle of Bad Ideas: Cleveland Indians' Ten-Cent Beer Night

* Sweat the Details: The Sixty-Story John Hancock Guillotine

* Enriched by handy clip-'n'-save "Recipes for Disaster" (Marinated Myopia, * Cooked Goose, False-Alarm Chili), Oops proves that when it comes to failure, truth is stranger than fiction.

length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.7