Cognitive Surplus: How Technology Makes Consumers into Collaborators(ISBN=9780143119586) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　The author of the breakout hit Here Comes Everybody reveals

how new technology is changing us from consumers to collaborators,

unleashing a torrent of creative production that will transform our

world.

For decades, technology encouraged people to squander their time

and intellect as passive consumers. Today, tech has finally caught

up with human potential. In Cognitive Surplus, Internet guru Clay

Shirky forecasts the thrilling changes we will all enjoy as new

digital technology puts our untapped resources of talent and

goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar

boom, we've had a surfeit of intellect, energy, and time-what

Shirky calls a cognitive surplus. But this abundance had little

impact on the common good because television consumed the lion's

share of it-and we consume TV passively, in isolation from one

another. Now, for the first time, people are embracing new media

that allow us to pool our efforts at vanishingly low cost. The

results of this aggregated effort range from mind

expanding-reference tools like Wikipedia-to lifesaving-such as

Ushahidi.com, which has allowed Kenyans to sidestep government

censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather

than being some strange new departure from normal behavior-actually

returns our society to forms of collaboration that were natural to

us up through the early twentieth century. He also charts the vast

effects that our cognitive surplus-aided by new technologies-will

have on twenty-first-century society, and how we can best exploit

those effects. Shirky envisions an era of lower creative quality on

average but greater innovation, an increase in transparency in all

areas of society, and a dramatic rise in productivity that will

transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky

points out, Wikipedia was built out of roughly 1 percent of the

man-hours that Americans spend watching TV every year. Wikipedia

and other current products of cognitive surplus are only the

iceberg's tip. Shirky shows how society and our daily lives will be

improved dramatically as we learn to exploit our goodwill and free

time like never before.

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书籍介绍

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.