Pop!: Create the Perfect Pitch, Title, and Tagline for Anything (ISBN=9780399533617) pdf snb 115盘 kindle 在线 下载 pmlz mobi

Why do some ideas break out and others fade away? What causes

people to become so excited about a product that they canat wait to

tell their friends? How can an idea be communicated so that it

catches fire in peopleas imaginations? Popular author, consultant,

and workshop leader Sam Horn identifies what makes an idea,

message, or product break out, and presents a simple and proven

processa"POP " (Purposeful, Original, Pithy)ato create

one-of-a-kind ideas, products, and messages that pop through the

noise, off the shelf, and into consumersa imaginations.

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书籍介绍

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they canat wait to tell their friends? How can an idea be communicated so that it catches fire in peopleas imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processa"POP " (Purposeful, Original, Pithy)ato create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumersa imaginations.