The Hidden Art of Interviewing People: How to get them to tell you the truth隐性面访技巧：如何让别人告诉你真相 pdf snb 115盘 kindle 在线 下载 pmlz mobi

“The book provides practical tools for decoding marketing problems…time taken to absorb its findings will be time well spent ……”（Managing Risk，Summer 2007）

There is growing interest in the use of Neuro Linguistic Programming （NLP）as a Qualitative Market Research technique。 NLP was previously used in psychology to understand how people think and react，and as a tool in self-development，interpersonal skills and business，looking at how our brains think and experience the world。

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and，armed with this power， they can find out the truth from interviewees。The Hidden Art of Interviewing People shows how，by using NLP and related techniques in interviews，the market researcher can see beyond the obvious to the truth。

FOREWORD

ACKNOWLEDGEMENTS

ABOUT THE AUTHORS

INTRODUCTION

1 TAKING THE BRIEF

　　What’s in this chapter？

　　The importance of the first steps

　　Being at your best

　　The dance of communication

　　Reading the signposts

　　True listening

　　Quality questions

　　Eliciting values

　　Setting the scene NLP frames

　　Checklist for taking the brief

2 RESPONDING TO THE BRIEF

　　What’s in this chapter？

　　What’s the point of writing a proposal？

　　Proposal or action plan？

　　The power of words

　　Using values to enhance the action plan

　　Document style and construction

　　Thinking like the client

　　Action plan writing guidelines

3 THE SAMPLE

　　What’s in this chapter？

　　Recruitment

　　Characteristics

　　VAK subquotas

　　Recruitment approaches

4 RESEARCH INTERVIEWS

　　What’s in this chapter？

　　Overview

　　How we create our reality

　　How does the process of filters and communication work？

　　Reframing

　　Envirometics

　　Rapport

　　Role

　　The topic guide

　　Handling individuals

　　Animating the group

　　……

5 UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO

6 THE ANALYSIS

7 PRESENTING YOUR FINDINGS

8 ETHICS, ECOLOGY AND CODES OF PRACTICE

9 CONVERSATION PIECES

GLOSSARY

REFERENCES

INDEX

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