BUSINESS COMM TODAY pdf snb 115盘 kindle 在线 下载 pmlz mobi

This is a Pearson Global Edition.

The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

Real-world training for the business world of today and tomorrow.

The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.

Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.

Preface

Prologue

Part 1: Understanding the Foundations of Business Communication

　1: Achieving Success Through Effective Business Communication

　2: Mastering Interpersonal Communication

　3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

　4: Planning Business Messages

　5: Writing Business Messages

　6: Completing Business Messages

Part 3: Crafting Brief Messages

　7: Crafting Messages for Electronic Media

　8: Writing Routine and Positive Messages

　9: Writing Negative Messages

　10: Writing Persuasive Messages

Part 4: Supporting Messages with Quality Information

　11: Finding, Evaluating, and Processing Information

　12: Designing Visual Communication

Part 5: Planning, Writing, and Completing Reports and Proposals

　13: Planning Reports and Proposals

　14: Writing Reports and Proposals

　15: Completing Reports and Proposals

Part 6: Designing and Delivering Oral and Online Presentations

　16: Developing Oral and Online Presentations

　17: Enhancing Presentations with Slides and Other Visuals

Part 7: Writing Employment Messages and Interviewing for Jobs

　18: Building Careers and Writing Résumés

　19: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index

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书籍介绍

For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.

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