Sustainable Excellence: The Future of Business in a Fast-Changing World 世界未来经济 pdf snb 115盘 kindle 在线 下载 pmlz mobi

HOW THE WORLD’S MOST INFLUENTIAL COMPANIES ARE BUILDING

BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES

Today’s business

landscape is changing in fundamental ways: Natural resources are

growing ever more scarce and expensive. Technology and changing

consumer expectations are making transparency a fact of life. The

rise of emerging economies creates vast market opportunities for

companies—and better living standards for hundreds of millions. In

Sustainable Excellence, Aron Cramer and Zachary Karabell tell the

stories of the companies who are transforming themselves by

responding to these paradigm shifts and in the process shaping the

future.

From their

work with these Global 1000 companies, Cramer and Karabell know

firsthand how business can successfully grapple with big-picture

issues like resource scarcity, supply chain complexities, and the

diverse expectations of government and the public. In Sustainable

Excellence, they tell the story of how Coca-Cola and Greenpeace

collaborated on a refrigerator that fights climate change. They

show how companies like Best Buy and Nike are transforming the very

products they sell to deliver more value to consumers with less

waste. They recount how GE and Google created an innovative

partnership that is developing “smart grids” that radically reduce

energy use. And they show how business leaders like Starbucks’

founder and CEO Howard Schultz put sustainable excellence at the

center of his company’s business strategy.

Through these

and other fascinating stories, Sustainable Excellence makes the

case for a different way of doing business—one that will define

both business success and economic vitality in the 21st

century.

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书籍介绍

HOW THE WORLD’S MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES

Today’s business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies—and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing “smart grids” that radically reduce energy use. And they show how business leaders like Starbucks’ founder and CEO Howard Schultz put sustainable excellence at the center of his company’s business strategy. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century.