完美商业计划关键词 Perfect Phrases Business Plans & Business Projects pdf snb 115盘 kindle 在线 下载 pmlz mobi

How can you write a business plan or proposal that will turn readers into enthusiastic supporters and investors? It takes emphasizing the right ideas and actions with the right words. In Perfect Phrases for Business Plans and Business Proposals. Don Debelak draws from his research findings and consultancy experience to give you a virtual blueprint to successful communication. You'll find hundreds of hundreds of effective, ready-to-use phrases for business plans and proposals for every type of business, which will help you

Tailor your approach to turn on your target audience

Show how and why you can meet customers' needs

Describe your market niche and how you'll successfully serve that niche

Effectively demonstrate the profitability of your ideas

Business plans and proposals are designed to sell your ideas. Perfect Phrases for Business Plans and Business Proposals is your easy-to-use guide to writing a winning plan or proposal that will get you closer to your goals.

Preface

About the Author

Part One Perfect Phrases for Business Proposals

Chapter 1. Typical Format: Matching Expectations

Letter Proposal Format

Formal Proposal Format

Chapter 2. Client Needs: Address Perceived Needs

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Applicable Proposal Sections

First Goal: State What the Client Feels Are Its Needs

Second Goal: State the Immediate Purpose of Meeting Those Needs

Conclusion: State the Longer-Term Benefit of Meeting Those Needs

Chapter 3. Project Goals: Perfectly Match the Client's Goals

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Applicable Proposal Sections

First Goal: State What the Client Feels Are Its Goals

Second Goal: State Why That Goal Was Chosen

Conclusion: State That the Goal Is Achievable

Chapter 4. Expertise: Target the Client's Exact Needs

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Applicable Proposal Sections

First Goal: Explain WhatType of Expertise Is Required for the Project

Second Goal: State Your Company's Special Expertise That Matches the Project Needs

Conclusion: Summarize Your Company's Relevant Experience

Chapter 5. Targeted Message: Adjust to Client Circumstances

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Applicable Proposal Sections

First Goal: State That the Client Has Special Needs or Unique Circumstances

Second Goal: Explain How the Proposal Is Unique for the Client

Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client

Chapter 6. Deliverables: Fit the Client's Goals

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Applicable Proposal Sections

First Goal: State What the Client Has Requested asDeliverables

Second Goal: List What Additional Deliverables Will Be Provided

Conclusion: Explain How the Deliverables Meet the Client's Goal

……

Part Two.Perfect Phrases for Business Plans

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书籍介绍

Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: The best techniques to communicate messages and goals in business letters and proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees— tailorable to any industry or company culture Phrases for each step of the sales process