Disciplined Dreaming: A Proven System To Drive Breakthrough Creativity 9780470922224 英文原版 pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　5-part process that will transform your organization-or your

career-into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months,

not years. The only way to sustain long term innovation and growth

is through creativity-at all levels of an organization. Disciplined

Dreaming shows you how to create profitable new ideas, empower all

your employees to be creative, and sustain your competitive

advantage over the long term. Linkner distills his years of

experience in business and jazz - as well as hundreds of interviews

with CEOs, entrepreneurs, and artists - into a 5-step process that

will make creativity easy for you and your organization. The

methodology is simple, backed by proven results.

* Empowers individuals, teams, and organizations to meet creative

challenges posed by the marketplace

* Turns the mystery of creativity into a simple-to-use

process

* Shows how creativity can be used for everything from

innovative, game-shifting breakthroughs to incremental advances and

daily improvements to business processes

* Offers dozens of practical exercises, thought-starters,

workouts to grow creative muscles, and case studies

Disciplined Dreaming shows even the stuffiest corporate

bureaucracies how to cultivate creativity in order to become more

competitive in today's shifting marketplace.

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　　Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.

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编辑推荐

　　"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will." 

　　--Seth Godin, author, Linchpin and Purple Cow 

　　"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." 

　　--Hon. Jennifer M. Granholm, Governor, State of Michigan 

　　"At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential." 

　　--Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness

书籍介绍

A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace. #8 New York Times Bestseller (Hardcover Business) #2 Wall Street Journal Bestseller (Hardcover Business) #9 Wall Street Journal Bestseller (Hardcover Nonfiction) #9 Washington Post Bestseller (Nonfiction Hardcover) #1 USA Today Bestseller (Money) #10 Publishers Weekly Bestseller (Nonfiction)

Q&A with Author Josh Linkner

Author Josh Linkner Why is creativity in the workplace so important?

The world has dramatically changed in the last few years, and many of the competitive advantages of the past have become commoditized. With increased complexity, dizzying speed, and ruthless competition now commonplace in business, creativity and innovation have become the only true sustainable competitive advantage. Creativity is the one thing you can’t outsource. It’s the difference between game-changing companies and also-rans. Individuals may get hired based on their resumes, but they get promoted and succeed based on their creativity. Creativity has become the currency of success in the new era of business, and life.

What is Disciplined Dreaming?

Disciplined Dreaming is a five-part system to build, nurture, and manage creativity. It is based on my experience as a four-time entrepreneur, jazz musician, and venture capitalist, plus personal interviews I conducted with over 200 thought leaders--CEOs, entrepreneurs, artists, billionaires, nonprofit leaders. I developed Disciplined Dreaming by distilling the collective wisdom of this amazing group into a simple, easy-to-follow process that you can put to use immediately to drive your own creativity.

An accomplished musician yourself, you compare creative riffs at work to jazz improvisation. How do the two relate?

In jazz, 99 percent of the notes are improvised. Spontaneous creativity. However, that 1 percent that’s on the written page is incredibly important. It provides musicians with a framework to direct and enhance their creativity. Disciplined Dreaming is the business-world equivalent to that 1 percent. It provides a structure that enables creativity. In addition, jazz musicians use specific patterns and techniques as building blocks of innovation. I’ve been able to translate many of those concepts into the language of business, and I show readers how to inject them into their daily lives. These “riffs” can be applied to creative challenges of all sizes, and they help support the creative process.

How can you start working creativity muscles with a team that has grown stagnant?

The biggest inhibitor of creativity isn’t human potential, it is fear. While we enter the world with limitless creativity, our schools, organizations, and bureaucracies beat it out of us. We are so worried about saying the wrong thing, looking foolish, or having to take responsibility for a new idea that we govern our own imagination. Too often, corporate cultures stifle their most valuable natural resource—fresh ideas. This can be quickly fixed through using techniques in the book that deal with preparing your culture, physical environment, and mind-set to drive maximum creative output. Disciplined Dreaming includes new brainstorming techniques such as “RoleStorming,” “The Reese’s Peanut Butter Cup,” and “Stick-it-to-the-man,” which will get your creative muscles in shape in no time.