The Complete Idiot's Guide to Strategic Planning(ISBN=9781615640591) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Get ahead of the competition with some expert planning.

As any business manager knows, success doesn't just happen. It

takes hard work and planning to get the desired results. Strategic

planning is the discipline that helps businesses build on their

present success by analyzing all the factors that can impact the

future and take measures to anticipate them. The Complete Idiot's

Guide(r) to Strategic Planning offers clear and concrete

discussions about:

? Defining business goals in mission statements

? Proven methods to gather the information necessary to formulate

a strategy

? Anticipating the competition

? Executing a strategic plan

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　　Lin Grensing-Pophal is a business consultant,

instructor, and author with a background in strategic marketing,

corporate communications, and employee relations. She is the

founder and CEO of Strategic Communications, a media and business

consulting company.

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书籍介绍

Get ahead of the competition with some expert planning.

As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide(r) to Strategic Planning offers clear and concrete discussions about:

• Defining business goals in mission statements

• Proven methods to gather the information necessary to formulate a strategy

• Anticipating the competition

• Executing a strategic plan