Gerald Ratner兴衰与死而复生Gerald Ratner : The Rise and Fall...and Rise Again pdf snb 115盘 kindle 在线 下载 pmlz mobi

In 1991 Gerald Ratner was booked to make what should have been an everyday speech at the Institute of Directors. Should have been. When the words "total crap" come out of his mouth in connection with a decanter and glasses set sold by his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to that point at the IoD, the horror of what happened in the immediate aftermath,

Introduction

ACT I - THE RISE

CHAPTER 1 Family Life

CHAPTER 2 Growing Up

CHAPTER 3 Toughening Up

CHAPTER 4 The Family Business

CHAPTER 5 Growing the Business

CHAPTER 6 Going Public

CHAPTER 7 The Home Front

CHAPTER 8 Downturn

CHAPTER 9 Taking Over

CHAPTER 10 Turnaround

CHAPTER 11 The Big Time

CHAPTER 12 Trauma

CHAPTER 13 Thatcher's Decade

CHAPTER 14 The Incredible Eighties

CHAPTER 15 Going Global

CHAPTER 16 Riding the Acquisitions Express

ACT II - THE FALL

CHAPTER 17 Welcome to the Nineties

CHAPTER 18 An Invitation

CHAPTER 19 That Speech

CHAPTER 20 As Bad as it Gets

CHAPTER 21 The End

CHAPTER 22 The Wilderness

CHAPTER 23 Out of the Frying Pan

ACT III - THE RISE AGAIN

CHAPTER 24 Starting All Over Again

CHAPTER 25 The Launch

CHAPTER 26 Dotcom Millionaire

CHAPTER 27 Thinking Big

CHAPTER 28 What Goes Around

The Speech

Index

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作者简介：Gerald Ratneris a British householdname. He joined the family business in 1966at the age of 15 and went on to build upthe UK's most successful chain of jewellersof which he was Chairman and ChiefExecutive. In 1992, 18 months after his

infamous speech to the conference at theInstitute of Directors, he was sacked and

in 1994 the Ratner name was eliminatedfrom the company. For four years he worked

on and off as a consultant, before startingup a health club in Henley and eventually

selling it. In 2004, Ratner set up an onlinejewellery business, GeraldOnline, after

market research on brand recognition foundthat Ratners was still the most recognised

name in jewellery retailing. Gerald Ratnerhas come full-circle and is enjoying successsecond time around. He is a married fatherof four and now a fitness fanatic, cyclingaround 30 miles per day.

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In 1991 Gerald Ratner was booked to make what should have been an everyday

speech at the Institute of Directors. Should have been. When the words "total

crap" come out of his mouth in connection with a decanter and glasses set sold by

his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And

Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to

that point at the IoD, the horror of what happened in the immediate aftermath,

the fallout and the comeback. This is the fi rst time Gerald Ratner has given his side

of the story. And what a story it is. You'll fi nd out:

* How he wiped £500m off the value of his own company virtually overnight

* All the details about the initial gaffe and how he compounded it by remarking

that some of the earrings were "cheaper than an M&S prawn sandwich but

probably wouldn't last as long"

* How "doing a Ratner" has entered into the vocabulary of British business

* The wilderness years sitting glued to the sofa in front of Countdown

* How he has bounced back, rediscovering his entrepreneurial spark by building

up a health club business and, more recently, the immensely successful online

jewellery retailer Geraldonline.com

* The story's not over yet...