Practical Management Science.2nd ed.实用管理科学 pdf snb 115盘 kindle 在线 下载 pmlz mobi

"Prose is casual and understandable; not stuffy or full of jargon. Problems are realistic and motivating for students, but solvable. Working through problems within a spreadsheet provided by the authors along side text discussion is invaluable for the learning experience."

"More simplistic and to the point. Not to much extra material above and beyond the stuent’s level. I also enjoyed the more focused approach toward simulations!! Good business examples are used with nice introductory paragraphs for each chapter. The CD that accompanies the book contains wonderful solution sets and useful supplemental programs." --This text refers to the Hardcover edition.

In the Second Edition of their popular text, Wayne Winston and Chris Albright continue to build on their highly successful approach of teaching by example while using spreadsheets to model a wide variety of business problems. The authors show the relevance of topics through numerous examples of real-world implementation of management science. The ideal solution for people who want to teach by example and who want to solve real problems with spreadsheets and professional spreadsheet add-ins, this text is always interesting, in part due to the useful cases added to this edition.

CHAPTER1 Introduction to Modeling

1.1 Introduction

1.2 A Waiting—Line Example

1.3 Modeling versus Models

1.4 The Seven—Step Modeling Process

1.5 Successful Management Science Applications

1.6 Why Study Management Science?

1.7 Software Included in This Book

1.8 Conclusion

CHAPTER 2 Introductory Spreadsheet Modeling

2.1 Introduction

2.2 Basic Spreadsheet Modeling Concepts

2.3 Modeling Examples

2.4 Conclusion

APPENDIX ripsfor Editing and Documenting Spreadsheets

CHAPTER 3 Introduction to Optimization Modeling

3.1 Introduction

3.2 A Brief History of Linear Programming

3.3 Introduction to LP Modeling

3.4 Sensitivity Analysis and the SolverTable Add—In

3.5 The Linear Assumptions

3.6 Graphical Solution Method

3.7 Infeasibility and Unboundedness

3.8 A Multiperiod Production Problem

3.9 A Decision Support System

3.10 Conclusion

APPENDIX Information on Solvers

CASE 3.1 Shelby Shelving

CHAPTER 4 Linear Programming Models

4.1 Introduction

4.2 Static Workforce Scheduling Models

4.3 Aggregate Planning Models

4.4 Dynamic Workforce Planning Models

4.5 Blending Models

4.6 Production Process Models

4.7 Dynamic Financial Models

4.8 Data Envelopment Analysis DEA

4.9 Conclusion

CASE 4.1 Lakefield Corporation’S Oil Trading Desk

CASE 4.2 Foreign CurrencyTrading

CHAPTER 5 Network Models

5.1 IntrOduction

5.2 Transportation Models

5.3 More General Logistics M0dels

5.4 Non.Logistics Network Models

5.5 Prqject Scheduling Models

5.6 Conclusion

CASE 5.1 Optimized Motor Carrier Selection at WesVaco

CHAPTER 6 Linear Optimization Models with Integer Variables

6.1 Introduction

6.2 Approaches to Optimization with Integer Variables

6.3 Capital Budgeting Models

6.4 Fixed—Cost Models

6.5 Lockbox Modds

6.6 Plant and Warehouse Location Models

6.7 Set—Covering M0dels

Contents

　……

CHAPTER 7 Nonlinear Optimization Models with Integer Variables

CHAPTER 8 Evolutionary Solver:An Alternative Optimization Procedure

CHAPTER 9 Multi-Objective Decision Making

CHAPTER 10 Decision Making Under Uncertainty

CHAPTER 11 Introdection to Simulation Modeling

CHAPTER 12 Simulation Models

CHAPTER 13 Inventory Models

CHAPTER 14 Queueing Models

CHAPTER 15 Regression Analsis

CHAPTER 16 Time Series Analysis and Forecating

References

Index

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