Kmart的十项可遭天罚的大罪：无能如何毁掉美国形象KMART'S TEN DEADLY SINS: HOW INCOMPETENCE TAINTED AN AMERICAN ICON pdf snb 115盘 kindle 在线 下载 pmlz mobi

News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized and firmly fixed in our cultural lexicon be teetering on the brink of extinction? Depending on who you talk to, Kmart’s fall from grace can be attributed to any number of factors. In the first in-depth examination of Kmart, author Marcia Layton Turner reveals the real reason behind Kmart’s troubles–bad management–and discusses how the large personalities and even larger dreams of Kmart’s misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth.

Even though Kmart has emerged from bankruptcy, the truth is that the company has made a number of bad decisions throughout its forty-year history–some seemed like good decisions at the time, while others were obviously off base. But what really hurt Kmart is the fact that most of these decisions were made by rogue managers who shirked their duty to shareholders and company.

Kmart’s Ten Deadly Sins spins an intriguing tale of the missteps and miscalculations of a retail giant which once had the industry in the palm of its hand, and foolishly let it all slip away. Interviews with financial analysts, former employees, and industry observers, coupled with in-depth research of SEC filings, news reports, and background data, paints a clear picture of exactly how Kmart management’s thinking emerged as well as what went on behind the scenes–and why.

Weaving corporate history with financial analysis and expert commentary, this engaging book identifies and examines the ten management mistakes, which ultimately brought Kmart to its knees.

You’ll learn how a combination of . . .

Brand mismanagement

Lack of customer knowledge

Underestimating the competition

Lousy locations

Ignoring store appearance

Technology aversion

Supply chain disconnect

Loss of focus

Changing strategies frequently

Repeating the same mistakes

. . . eventually ended Kmart’s retail reign.

Kmart’s Ten Deadly Sins digs deep to uncover the real reason behind Kmart’s undoing, and will leave you with a better sense of the potential for its future. Can Kmart’s management sins be forgiven? Maybe, but only time will tell.

作者简介：MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com’s AboutWork site and Macmillan’s Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.

Acknowledgements

Preface

Discount Retail Timeline

Introduction

Chapter 1 Brand Mismanagement

Chapter 2 Not Knowing Its Customers

Chapter 3 Underestimating Wal-Mart

Chapter 4 Lousy Locations

Chapter 5 Ignoring Store Appearance

Chapter 6 Technology Aversion

Chapter 7 Supply Chain Disconnect

Chapter 8 Loss of Focus

Chapter 9 Strategy du jour

Chapter 10 Repeating the Same Mistakes

Conclusion

Bibliography

Index

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An insightful look at how Kmart′s management destroyed the company

Kmart′s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in–depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart′s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart′s Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.

Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot′s Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college–level business textbooks. Turner has also written for several top magazines and Web sites.