Understanding Michael Porter: The Essential Guide to Competition and Strategy(ISBN=9781422160596) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Competitive advantage. The value chain. Five forces. Industry

structure. Differentiation. Relative cost. If you want to

understand how companies achieve and sustain competitive success,

Michael Porter’s frameworks are the foundation. But while everyone

in business may know Porter’s name, many managers misunderstand and

misuse his concepts.

Understanding Michael Porter sets the record straight, providing

the first concise, accessible summary of Porter’s revolutionary

thinking. Written with Porter’s full cooperation by Joan Magretta,

his former editor at Harvard Business Review, this new book

delivers fresh, clear examples to illustrate and update Porter’s

ideas.

Magretta uses her wide business experience to translate Porter’s

powerful insights into practice and to correct the most common

misconceptions about them—for instance, that competition is about

being unique, not being the best; that it is a contest over

profits, not a battle between rivals; that strategy is about

choosing to make some customers unhappy, not being all things to

all customers.

An added feature is an original Q&A with Porter himself,

which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your

organization to grasp Porter’s ideas—and swiftly deploy them to

drive your company’s success.

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　　Joan Magretta has worked with Michael Porter for

almost two decades; she is a Senior Associate at the Institute for

Strategy and Competitiveness at Harvard Business School, a McKinsey

Award winner, and author of What Management Is, a top pick

of its year by The Economist. She was a Bain partner and

strategy editor of the Harvard Business Review.

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