逆向销售：商家文化如何转换为客户文化 THE REBEL SELL pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Joseph Heath and Andrew Potter shatter the central myth of radical political，economic and cultural thinking.The idea of a counterculture-that is，a world outside of the sonsumer dominated one that encompasses us-pervades everything from the anti-globalisation movement to feminism and environmentalism.And the idea that mocking the system，or trying to‘jam ’it so it will collapse，they argue，is not only counterproductive but has helped to create the very consumer society that radicals oppose.Heath and Potter offer a startlingly clear picture of what a concern for the countercultural obsession with being different.

Acknowledgments

Introduction

Part 1

1 The birth of counterculture

2 Freud goes to California

3 Being normal

4 I hate myself and want to buy

5 Extreme rebellion

Part 2

6 Uniforms and uniformity

7 From status-seeking to coolhunting

8 Coca-colonisation

9 Thank you，India

10 Spaceship Earth

Conclusion

Afterword

Index

Joseph Heath is an associate professor of Philosophy at the University of Toronto.He is the author of two books:The Efficient Society and Communicative Action and Raional Cboice.Heath lives in Toronto.

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书籍介绍

This is an explosive rejection of the myth of the counter culture in the most provocative book since "No Logo". In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counter culture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counter productive but has helped to create the very consumer society that radicals oppose. In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counter culture obsession with being different.