Superconnect: Harnessing the Power of Networks and the Strength of Weak Links 超级沟通：人际网的影响力与松散联系的优势 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

　　Authors' Note

　　Preface

1　Authors of Our Own Success?

2 Do You Live in a Small World?

3　The Strength of Weak Links

4　The Superconnectors

5　Heaven, Hell and Hubs

6　Cyberspace - Brave New World?

7 Rolodex Roulette

8 Hub to Hub

9　The Network Structure of Ideas

10 Network Stars

11　The Business of Weak Links

12　Poverty, Urban Renewal and Gangsters

13　A Network Society

　　Acknowledgements

　　Endnotes

　　Index

Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.

Greg Lockwood is an investor specializing in network businesses. He lives in London.

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社会学家已经证明，那些完全或主要依赖于紧密联系的人往往是孤立的，他们不知道很多有价值的信息，而且无法改善他们的生活。在贫困社区，处处都要依赖于紧密联系，而富人或中等收入的人群则不是这样的。

根据我的经验，如果你在一个优秀的枢纽扮演关键角色，它会自动帮助你。你会一下子得到两种生活：现在的生活；还有以前的生活，它会继续给你带来巨大的情感、社会和经济回报。

所以不管是在一个工作岗位中呆了几年还是接触了不同的工作，我们要学会扮演关键角色。

除了开放性和机缘巧合，我们还有另外三个策略，虽然不那么重要，但值得一提。第一个粗略是有意识地把某个新领域作为目标并参与其中。

如果你的世界在很大程度上是结构化的，主要依赖于大世界中的强链接，那么您可以增加一些随机的与距离遥远的群体的弱连接。将大世界变成一个小世界。你可以保留所有强链接的优势。结构化带来的优势，亲密关系给人类带来的巨大好处。专业团队带来的所有回报。同时还可以在与其他领域的随机连接时获得新知识和新见解。

反过来也是如此。如果你的优势是拥有一系列很好的弱连接，但缺乏目标承诺和来自亲密朋友和一个小群体的相互支持,好吧那么你可以把随机世界变成一个小世界。你可以与许多不同群体和个人保持有效连接，同时还可以享受加入一个小而舒适的群体的好处。

强连接本身可能较弱，弱连接可能较强。但就丰富和充实的生活而言，两者结合在一起会好得多。我们不需要费力的把点头之交变成朋友，除非真的想这样做。我们不应该期望朋友向我们大范围结识的人那样，轻而易举地带来广泛的信息和实际的好处。

一些随机的弱连接让世界变成了小世界，但并非所有的弱连接都相同。真正有价值的连接发生在相距遥远的群体之间。他们在连接所有节点的过程中做出了重大贡献。

青年个人主义在20世纪60年代迎来了它的黄金时代，这体现在迷幻剂、音乐和生活方式上。学生造反，并在生活中的每个方面都拒绝权威。

网络结构并不意味着一切'网络中人们的主观能动性也会产生影响

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From Publishers Weekly

Entrepreneur Koch (The 80/20 Principle) and investor Lockwood break down the three types of connection--strong links: long-lasting relationships with friends and family; weak links: relationships with acquaintances; and hubs: the j

书籍介绍

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.