Contemporary strategy analysis现代战略分析 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition。Introducing students，especially MBA candidates，to the core concepts and principles of strategy，the text combines a rigorous approach to business strategy analysis with lively examples of current practice。This title：now includes thorough coverage of internet-based strategies，fresh examples of resource-based competitive advantage，additional case illustrations in every chapter，and new self-study questions；features a new two-colour design throughout with high-spec artwork；introduces students to the core concepts and principles of strategy，and offers them the tools they need to formulate and implement these；combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice.It is supported by a range of online resources，including a guide for instructors and downloadable PowerPoint slides for students。

Preface xiii

PART Ⅰ INTRODUCTION

　1　The Concept of Strategy

　　Introduction and objectives

　　The role of strategy in success

　　The basic framework for strategy analysis

　　A brief history of business strategy

　　Strategic management today

　　The role of analysis in strategy formulation

　　Summary

　　Self-study questions

　　Notes

PART Ⅱ

　2　Goals, values, and performance

　　Introduction and objectives

　　Strategy as a quest for value

　　Strategy and real options

　　Putting performance analysis into practice

　　Beyond profit：values and social responsibility

　　Summary

　　Self-study questions

　　Notes

　3 Industry analysis : the fundamentals

　　Introduction and objectives

　　From environmentaI analysis to industry analysis

　　The determinants of industry profit：demand and competition

　　Analyzing industry attractiveness

　　Applying industry analysis

　　Defining industries：where to draw the boundaries

　　From industry attractiveness to competitive advantage：identifying key SUCCESS factors

　　Summary

　　Self-study questions

　　Notes

4 Further topics in industry and competitive analysis

　　Further Topics in Industry and Competitive Analysis

　　Introduction and objectives

　　Extending the five forces framework

　　The contribution of game theory

　　Competitor analysis

　　Segmentation analysis

　　Strategic groups

　　Summary

　　Self-study questions

　　Notes

　5 Analyzing resources and capabilities

　　tnalyzing Resources and Capabilities

　　Introduction and objectives

　　The role of resources and capabilities in strategy formulation

　　The resources of the firm

　　Organizational capabilities

　　Appraising resources and capabilities

　　Putting resource and capability analysis to work：a practical guide

　　Developing resources and capabilities

　　Summary

　　Self—study questions

　　Appendix：Knowledge management and the knowledge—based view of the firm

　　Notes

6 Organization structure and management systems

　　rganization Structure and Management Systems

　　Introduction and objectives

　　The evolution of the corporation

　　The organizational problem：reconciling specialization with coordination and cooperation

　　Hierarchy in organizational design

　　Applying the principles of organizational design

　　Alternative structural forms

　　Management systems for coordination and controI

　　Summary

　　Self-study questions

　　Notes

PART Ⅲ THE ANALYSIS OF COMPETITIVE ADVANTAGE

7 The nature and sources of competitive advantage

　8 Cost advantage

　9 Differentiation advantage

PART Ⅳ BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS

　10 Industry evolution and strategic change

　11 Technology-based industries and the management of innovation

　12 Competitive advantage in mature industries

PART Ⅴ CORPORATE STRATEG

13 Vertical integration and the scope of the firm

　14 Global strategies and the multinational corporation

　15 Diversification strategy

　16 Managing the multibusiness corporation

　17 Current trends in strategic management

Index

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The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

Now includes thorough coverage of internet–based strategies, fresh examples of resource–based competitive advantage, additional case illustrations in every chapter, and new self–study questions

Features a new two–colour design throughout with high–spec artwork

Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these

Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice

Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant