商业动力：从IP资产中创造新财富 Business Power: Creating New Wealth from IP Assets pdf snb 115盘 kindle 在线 下载 pmlz mobi

"Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."

"It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book."

"Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."

Section One Up Front

Foreword (The Honorable Robert CCresanti)

Acknowledgments

Introduction

Section Two Defining the Stakes

Chapter 1 Building IP Value in the Corporation (Mike Geoffrey)

IP’s Impact on Corporate Global Competitiveness

Innovation, Differentiation, and the Avoidance of Commodification

One View of the Innovation Process

Shifting the IP Paradigm: A Simple Business Model

A Value Proposition

Shifting the IP Paradigm: Changing Practices and Policies

Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin)

The Age of IP

IP Management and Reporting Policy at Ford

Measuring IP and Why

Chapter 3 IP and Its Effects on Corporate Research and Development (DrVassilis Keramidas).

IP Impact on Research

Examples of the Unplanned Benef its of Research

New Challenges to the Managing Executives

Next Steps

Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (DrSteve enning)

IP Management’s Two Dimensions—Internal and External

The IP External Landscape

Intangible IP

SEC and FASB Initiatives

Why Disclosure Is Important to Growth

IP Savvy Commands a Premium on Wall Street

Measuring Intangibles

New Capabilities Requirements

IP Inf luence on the Private Enterprise

What Can We Do?

Section Three Creating the Assets

Chapter 5 Human Capital: The Forsaken Resource (Ed Paradise)

Forsaken Resource

Key Skills for Success in the Twenty-First Century

The Educational System

Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee)

“White Spaces”

“I Know What I Need—Sort Of ”

The Ugly Inventing Session

Doing It Right—Filling the White Spaces

Select a Dedicated Process Champion

Preparation

Team Selection.

Focus and Steering

Capture the Ideas

Evaluating, Filtering, and Grouping

Prioritization

Memorializing and Documentation

Conclusion

Chapter 7 Capturing the Value of Trade Secrets (RMark Halligan, Esq.)

Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman)

Chapter 9 Valuing Intellectual Property (Dave Haug)

Chapter 10 Competitive Power through Integrated IP Strategy (DrJan Jaferian)

Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (DrMark Karasek)

Chapter 12 Intellectual Property’s Impact on Corporate Financial Management (Christopher JLeisner, CPA, CMC)

Chapter 13 Defining Brand and Reputational Value (Jonathan Low and DrPam Cohen)

Chapter 14 Internal Operations to Leverage IP Assets (DrSteve Henning)

Chapter 15 Value-Added Litigation (Karl RFink)

Index

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作者简介：Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University.

书籍介绍

Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book."-Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC "Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."-William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation