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内容简介:
Everyone interested in building a stronger business needs to
understand and use the information captured in financial
statements. In Managing by the Numbers, business education and
accounting experts Chuck Kremer and Ron Rizzuto team up with
open-book management authority John Case to demystify the numbers.
They present a practical, common-sense approach to reading
financial statements and to managing the three bottom lines of
business financial performance: net profit, operating cash flow,
and return on assets. The book features numerous exercises and
examples (with associated templates available on the Web), a
powerful new management tool known as The Financial Scoreboard, and
an extensive glossary. Managing by the Numbers is an essential
resource for entrepreneurs, business owners, managers, and anyone
eager to improve their mastery of the financial side of running a
business.
书籍目录:
List of Tables and Graphs
Acknowledgments
Introduction
Part 1 All You Really Need to Know about Financial Statements
1 Two Words on Accounting
2 The Balance Sheet
SOHO Equipment, Inc.,
Understanding the Balance Sheet."
Assets,
Understanding the Balance Sheet:
Liabilities,
Understanding Equity (and Why a
Balance Sheet Balances),
Two Quick Exercises Using the
Balance Sheet,
3 The Income Statement
SOHO Equipment: The First
Year,
Line Items on the Income
Statement,
4 Cash Flow
SOHO Equipment: First-Year Cash
Flow,
Line Items on the Cash-Flow
Statement,
Dissecting the Cash-Flow
Statement,
Part 2 Understanding the Big Picture
5 The Three Bottom Lines
Three Bottom Lines,
Trend Analysis,
6 The Financial Scoreboard
Part 3 Financial Analysis to Boost Performance
7 The Three Financial Goals
8 Managing for Optimum Performance: Net Profit
SOHO Equipment: The Three-Year
Story,
Analyzing the Income Statement, 85
9 Managing for Optimum Performance: Operating Cash
Flow
SOHO Equipment: Analyzing Cas/~
Flow, 91
Receivable Days,
Inventory Days,
10 Managing for Optimum Performance: Return on Assets
Analyzing ROA, 104
SOHO Equipment, Inc.,
11 Ratio Magic
The "Simple" Du Pont Equation,
SOHO Equipment, 112
The "Extended" Du Pont
Equation,
SOHO Equipment, 117
Planning with the ROA and ROE
Graphs,
12 Forward-Looking Financials
Step 1: Getting Ready,
Step 2: Projecting Sales,
Step 3: Preparing a "Business as Usual"
Projection,
Step 4." Proactive Planning,
Step 5: Refining the Plan,
Step 6: Implementing the Plan,
Epilogue
Appendix 1: SOHO Equipment: The Complete Financials
Appendix 2: Tips on Converting Your Company's Financials to the
Financial Scoreboard
Appendix 3: Our (Nonsacred) Financial Glossary and Why You Need a
Sacred One
Appendix 4: A Guide to Ratios
Appendix 5: A History of the Mobley Matrix, by Louis B.
Mobley
About the Authors
作者介绍:
Chuck Kremer, CPA, is Senior Business-Literacy Consultant for
Boulder-based Educational Discoveries. An originator of “The
Financial Game for Decision Making?,” he teaches financial-literacy
courses to managers and executives around the country.Ron Rizzuto,
PH.D., is a professor of finance at the University of Denver, where
he co-founded the entrepreneurship program at the Daniels College
of Business.John Case is executive editor of the newsletter
division at Harvard Business School Publishing. A former senior
editor and senior writer for Inc. magazine, he is the author of
numerous feature stories and several books on entrepreneurship and
open-book management. Chuck Kremer, CPA, is Senior
Business-Literacy Consultant for Boulder-based Educational
Discoveries. An originator of “The Financial Game for Decision
Making?,” he teaches financial-literacy courses to managers and
executives around the country.Ron Rizzuto, PH.D., is a professor of
finance at the University of Denver, where he co-founded the
entrepreneurship program at the Daniels College of Business.John
Case is executive editor of the newsletter division at Harvard
Business School Publishing. A former senior editor and senior
writer for Inc. magazine, he is the author of numerous feature
stories and several books on entrepreneurship and open-book
management. Chuck Kremer, CPA, is Senior Business-Literacy
Consultant for Boulder-based Educational Discoveries. An originator
of “The Financial Game for Decision Making?,” he teaches
financial-literacy courses to managers and executives around the
country.Ron Rizzuto, PH.D., is a professor of finance at the
University of Denver, where he co-founded the entrepreneurship
program at the Daniels College of Business.John Case is executive
editor of the newsletter division at Harvard Business School
Publishing. A former senior editor and senior writer for Inc.
magazine, he is the author of numerous feature stories and several
books on entrepreneurship and open-book management.
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原文赏析:
国有企业实行的是国家所有权和企业经营管理权形式而适用企业法,而国有独资公司则采取的是国有股权和公司法人所有权形式而适用公司法。
为了确保这种先公司协议的某些内容在公司成立后能继续有效,最好的办法就是让公司明示承认这种先公司协议,或者与股东签订单独的协议,就发起人协议中的有关问题,诸如股份的认购(如果公开发行股份的话),贷款的偿还计划,以及其他通常不会出现在公司正式文件中的问题等,进行规定。
而现代法律则普遍概括性地赋予公司广泛的权力,承认公司“享有与自然人相同的从事一切必需或者必要的活动以执行其营业或者事物的权力,除非公司章程另有规定”(Every corporation has the same powers as an1individual to do all things necessary or convenient to carry out its business and affairs,including without limitation power)
商法与民法有一个很大的不同。民法重意思,商法重表示。民法重个人,商法重团体。这不仅是为了提高商事交易的效率,而且是为了保护交易的安全。因此,原则上,当名义股东与实际出资人或者股份认购人不一致时,应以外观表示为原则确认股东的身份,即应将名义股东视为股东。
但是,这一原则有关例外,即如果公司明知实际出资人或者认购股份的人的身份,并且已经认可其以股东身份行使股东权利的,如果不存在违反强行法规定的情形,则可以认定实际出资人或者股份认购人为股东。
这样,对经理层不满意的股东则倾向于自我消亡(self-elmination)或者自谋出路(natural self-selection)。留存股东则是支持经理层的。这常常被认为是一种“华尔街式选择”(wall street option)。这一现象在政府选举中也同样是存在的,但二者有所不同。在公众公司中,如果股东对公司管理不满意,则可以采用“华尔街规则”(wall street rule),但是,你却很难设想,市民如果不满意政府的行为就能卷起铺盖走人。
“商业判断规则”起源于170年前。但什么是商业判断规则却很难界定。一般认为,董事、高级管理人员善意地进行商业决策即可满足注意义务的要求,如果:(1)他与所进行的商业决策事项不存在利害关系(He is not interested in the subject of his business judgment);(2)他对所进行的商业决策是了解的,并合理地相信在该种情况下是适当的(He is informed with respect to the subject of his business judgment to the extent he reasonably believes to be appropriate under the circumstance);(3)他理性地相信其商业决策符合公司的最佳利益(He rationally believes that his business judgment is in the best interest of the corporation)
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