Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials)高效做生意 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Introduction

1 Types of Innovation

Several Types on Many Fronts

Incremental and Radical Innovation

　 Factors That Favor Incremental Innovation

　 Innovations in Processes

　 Service Innovations

　 Summing Up

2 The S-Curve

A Concept and Its Lessons

　 The S-Curve Explained

　 Three Lessons

　 Where DoYou Stand on the S-Curve?

　 Limits to These Lessons

　Summing Up

5 Idea Generation

Opening the Genie's Bottle

　 New Knowledge

　 Tapping the Ideas of Customers

　 Learning from Lead Users

　 Empathetic Design

　 Invention Factories and Skunkworks

　 Open Market Innovation

　 The Role of Mental Preparation

　 How Management Can Encourage Idea Generation

　 Two Idea-Generating Techniques

　 Summing Up

4 Recognizing Opportunities

Don't Let the Good Ones Slip By

　 A Method for Opportunity Recognition

　 Rough-Cut Business Evaluation

　Summing Up

　 Moving Innovation to Market

　 Will It Fly?

　 The Idea Funnel

　 Stage-Gate Systems

　 A Caution on Funnels and Stage-Gate Systems

　 Financial Issues

　 Extending Innovation Through Platforms

　 Summing Up

6 Creativity and Creative Groups

　Two Keys to Innovation

　 Myths About Creativity

　 Three Components of Individual Creativity

　 Characteristics of Creative Groups

　 Handling Conflict in Groups

　 Time Pressure and Creativity

　 Six Steps for IncreasingYour Own Creativity

　 Summing Up

Enhancing Creativity

Enriching the Organization and Workplace

　 Organizational Enrichment

　 Enriching the PhysicalWorkplace

　 Summing Up

8　What Leaders Must Do

Appendix A:The Time Value of Money

Appendix B:Useful Implementation Tools

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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书籍介绍

Book Description

Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:

* Generating new ideas and recognizing opportunities

* Moving innovation to market

* Removing mental blocks to creativity

* Establishing a strategic direction for profitable product development

* Brainstorming and fostering creative conflict within groups

* Creating an innovation-friendly culture

Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

Series Adviser: Ralph Katz

Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams.

About HBE

Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension

length: (cm)23.3 　　　 　　　　　 　　　　　 width:(cm)15.2